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Items where Author is "Cheong, Yik Lum"

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Final Year Project / Dissertation / Thesis

Cheong, Yik Lum (2025) Exploring the mediating effect of brand attachment on impulse purchase of idol-endorsed products among k-pop fans. Final Year Project, UTAR.

This list was generated on Tue May 5 12:17:45 2026 MYT.
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