UTAR Institutional Repository

Items where Author is "Chu, Hor Yin"

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Final Year Project / Dissertation / Thesis

Chu, Hor Yin (2025) The role of emotional marketing on instagram in shaping generation z’s purchase intention toward pop culture collectibles. Final Year Project, UTAR.

This list was generated on Tue May 5 12:17:41 2026 MYT.