UTAR Institutional Repository

Items where Author is "Gu, Yi Chen"

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Final Year Project / Dissertation / Thesis

Gu, Yi Chen (2019) The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness. Master dissertation/thesis, UTAR.

This list was generated on Thu Jun 1 18:56:38 2023 MYT.