UTAR Institutional Repository

Items where Author is "Koh, Yi Xiang"

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Final Year Project / Dissertation / Thesis

Koh, Yi Xiang and Lim, Jun Hao (2025) Purchase intention of Gen Z university students over the tiktok shop facilitated by hyper-personalization. Final Year Project, UTAR.

This list was generated on Sat Jan 10 17:00:23 2026 MYT.