UTAR Institutional Repository

Items where Author is "Wong, Teng Yi"

Up a level
Export as [feed] RSS 2.0 [feed] RSS 1.0 [feed] Atom
Group by: Item Type | No Grouping
Number of items: 1.

Final Year Project / Dissertation / Thesis

Wong, Teng Yi (2024) The impact of celebrity endorsement on consumer behaviour and brand perception: a study of Kpop culture's influence among the university students in Klang Valley. Final Year Project, UTAR.

This list was generated on Mon Jan 20 23:11:00 2025 MYT.