Items where Author is "Yeo, Wan Teng"
Group by: Item Type | No Grouping Number of items: 1.
Final Year Project / Dissertation / ThesisYeo, Wan Teng and Ling, Hui Yin and Chai, Ming Mei (2020) Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention. Final Year Project, UTAR. |