UTAR Institutional Repository

Items where Author is "Yeo, Wan Teng"

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Final Year Project / Dissertation / Thesis

Yeo, Wan Teng and Ling, Hui Yin and Chai, Ming Mei (2020) Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention. Final Year Project, UTAR.

This list was generated on Mon May 23 19:55:33 2022 MYT.