Items where Division is "Faculty of Arts and Social Science > Bachelor of Communication (Honours) Advertising " and Year is 2020

C

Chong, Lip Wei and Kwan, Yik Kei and Lim, Yi Thing (2020) The impact of free shipping among UTAR students purchasing behaviour on online shopping application. Final Year Project, UTAR.

Chuah, Jing Mun and Wang, Wei Gi (2020) The impact of gender differentiation in the social media influencer toward skin care advertisement. Final Year Project, UTAR.

H

Ho, Sing Yee and Lau, Qian Yu and Yeo, Yi Wei (2020) A study in identifying factors in YouTube advertisements that influence consumer purchasing behaviour among people in Malaysia. Final Year Project, UTAR.

I

Intan Azura Al Zahra, Abdullah and Heng, Kai Jian (2020) The perceived credibility of Instagram influencers and the impact of health product posts on Universiti Tunku Abdul Rahman (UTAR) students’ purchase. Final Year Project, UTAR.

L

Law, Tsu Pin and Koh, Jasmine Chia Min and Lim, Joo Hong (2020) The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour. Final Year Project, UTAR.

N

Ngoi, Zhong Sheng and Lee, Odelia (2020) The influence of packaging design elements upon consumer buying behaviour among young adults towards food products. Final Year Project, UTAR.

V

Voon, Shu Shin and Tham, Roger Zhee Zhin and Seah, Chia Jin (2020) The sexual attitude of Malaysian adolescents towards sexual appeal online advertisements. Final Year Project, UTAR.

Y

Yeo, Wan Teng and Ling, Hui Yin and Chai, Ming Mei (2020) Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention. Final Year Project, UTAR.