Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2013

Final Year Project / Dissertation / Thesis

Chen, William and Choong, Sock Hoon and Eoh, Li Xin and Lee, Kai Shen and Tan, Chen Yuan (2013) Retention of undergraduate students at a private university in Malaysia. Final Year Project, UTAR.

Choi, Wai Yan and Ang, Thong Kiat and Eng, Xiou Tin and Chai, Kein Yng and Shee, Mei Sum (2013) The influencing power of brand experience towards the purchase intention of fashion wear among generation Y. Final Year Project, UTAR.

Lee, Frederick Zhan Kang and Chew, Kooi Sin and Goh, Sau Wei and Hong, Kah Aik and Khor, Huai Chong (2013) Factors influencing the adoption of mobile tourism in Malaysia. Final Year Project, UTAR.