Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2024

A

Ang, Ying Ying and Ang, Xuan Wei (2024) Switching intention to Grammarly premium among postgraduate students in Malaysia. Final Year Project, UTAR.

C

Chan, Yan Wen and Tong, Yi Ting (2024) The factors that influence the purchase intention of plant-based meat among Gen Z in Malaysia. Final Year Project, UTAR.

H

Hiew, Ming Hui and Kan, Kelly Sin Kit (2024) Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z. Final Year Project, UTAR.

K

Ki, Yong Xi and Liew, Deborah Xin Shen (2024) Determinants that affect usage intention on ChatGPT among university students in Malaysia. Final Year Project, UTAR.

L

Law, Sze Yin and Sim, Zhi Wei (2024) To determine the relationship between sensory marketing and impulse buying behavior on general merchandises among Generation Z in Malaysia. Final Year Project, UTAR.

Lim, Nee Yin and Ooi, Yan Yi (2024) Decoding the antecedents of user engagement and advocacy in mobile travel apps. Final Year Project, UTAR.

Loh, Wei Hong and Lee, Joe Wai Hong (2024) Investigating the effect of SERVQUAL dimensions on customer satisfaction among tourists who visited resort hotels in Perak, Malaysia. Final Year Project, UTAR.

N

Ngie, Mi Yi and Ng, Hui Wen and Lin, Siew Ying (2024) Determinants of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z. Final Year Project, UTAR.

P

Phajan, Magandran and Lee, Nam Shing (2024) Factors influencing Gen Z's purchase intention towards green cosmetics in Malaysia. Final Year Project, UTAR.

T

Tan, Sarah Woon Xin and Low, Yi En (2024) The influence of E-learning service quality on Gen Z students’ loyalty in Malaysian higher education institutions. Final Year Project, UTAR.

Teh, Yi Ming and Kua, Siau Wen (2024) Examining the determinants of Gen Z’s intention to use AR in Malaysia’s tourism industry. Final Year Project, UTAR.

Teng, Wen Hao and Ang, Jia Hui (2024) The impact of risk perception on the purchase intention among Generation X on autonomous vehicle in Malaysia. Final Year Project, UTAR.

W

Wee, Wen Yong and Lim, Ying Siew (2024) The factors influencing adoption of electric vehicle among car users in Malaysia. Final Year Project, UTAR.

Wong, Jia Yie and Tan, Zijian (2024) Understanding consumer’s intention to purchase the green product: The role social media marketing. Final Year Project, UTAR.

Y

Yeoh, Min Fang and Tan, Qian Tong (2024) How influencer marketing affects Malaysian Gen Z consumer intentions in purchasing fashion and beauty products. Final Year Project, UTAR.