Number of items: 17.
Ang, Eng Chun and Mock, Shao Wen (2025) Sustainable food consumption: A perspective from Generation Z. Final Year Project, UTAR.
Chang, Han Xi and Goh, Kai Jie (2025) Predicting consumer purchase intention towards green cosmetics in Malaysia, extending the theory of planned behavior. Final Year Project, UTAR.
Cheah, Ying Yi and Chai, Shan Qian (2025) Understanding consumer resistance towards unmanned stores: A dual perspective from perceived risk theory and uses and gratification theory. Final Year Project, UTAR.
Chew, Ai Shan and Liew, Chooi Mun (2025) The influence of consumption values on Gen Z’s intention to use smart trolleys in Malaysia. Final Year Project, UTAR.
Ching, Wei Xin and Lin, Cai Ni (2025) Switching intention to vegetarian food among Generation Y in Klang Valley Malaysia. Final Year Project, UTAR.
Chong, Wing Khei and Tan, Qiao Xin (2025) Factors influencing purchase intentions in recommerce platforms among Malaysian consumers. Final Year Project, UTAR.
Chua, Lian Qing and Ngoi, Jun He (2025) The role of credible suppliers and perceived risk in motivating Malaysian Gen-Z to purchase blind boxes. Final Year Project, UTAR.
Koh, Yi Xiang and Lim, Jun Hao (2025) Purchase intention of Gen Z university students over the tiktok shop facilitated by hyper-personalization. Final Year Project, UTAR.
Lee, Yi Woon and Chai, Wei Jun (2025) Adoption of smart home automation system among Gen Y in Malaysia, a behavioral study. Final Year Project, UTAR.
Lim, Celine Mian Er and Ng, Ke Qing (2025) Factors in influencing the purchase intention towards skincare products among Malaysian Muslim. Final Year Project, UTAR.
Lim, Hao Liang and Soo, Hui Ying (2025) Moral value affects purchase intention of sustainability clothes: A survey on Selangor’s university students. Final Year Project, UTAR.
Lim, Mei Xuan and Ng, Xuanhan (2025) Switching intention towards green fashion: An integrated approach using Push-Pull Mooring and Status Quo Bias. Final Year Project, UTAR.
Ng, Li Hun and Loo, Pui Nee (2025) Factors affecting Malaysians continuance intention towards financial robo-advisors. Final Year Project, UTAR.
Ong, Xin Chian and Tan, Qian Ying (2025) The influence of AI adoption in customer service and its impact on customer satisfaction levels among Generation Z. Final Year Project, UTAR.
Tan, Xiao Wen and Yeak, Hui Ying (2025) Impact of gamification in activewear marketing on purchasing intention among Gen-Z in Malaysia. Final Year Project, UTAR.
Teh, Zi Ying and Chan, Soo Yee (2025) The role of service marketing mix attributes（7P）towards Malaysian consumers’ purchase decision for lifestyle store. Final Year Project, UTAR.
Teoh, Wei Yun and Phang, Yee Ping (2025) Identify the factors that affect Gen Z customers' purchase intention on second-hand electronic gadgets in Malaysia. Final Year Project, UTAR.
This list was generated on Tue Mar 10 17:43:34 2026 MYT.
