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Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry

Chi, Angela Yong Yen and Chee, Chai Mei and Cheng, Chiang Fu and Von, Tee Yee (2014) Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Accountancy and Management > Bachelor of International Business (Honours)
    Depositing User: Sg Long Library
    Date Deposited: 30 Oct 2015 15:48
    Last Modified: 14 Aug 2017 09:52
    URI: http://eprints.utar.edu.my/id/eprint/1706

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