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Factors Affecting Purchase Intention Towards Smartphone Brand: A Study Of Young Female Adult Consumers

Ling, Lim Phey and Lang, Poon Khai and Fong, Tee Cai and Perinpajothi, Thamil Selvan (2014) Factors Affecting Purchase Intention Towards Smartphone Brand: A Study Of Young Female Adult Consumers. Final Year Project, UTAR.

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        Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
        Subjects: T Technology > T Technology (General)
        Divisions: Faculty of Accountancy and Management > Bachelor of International Business (Hons)
        Depositing User: Sg Long Library
        Date Deposited: 05 Nov 2015 16:37
        Last Modified: 05 Nov 2015 16:37
        URI: http://eprints.utar.edu.my/id/eprint/1714

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