Gloria Prasanna, Neelamekan (2023) The influence of cultural dimensions on entrepreneurial intentions. A gen-z Malaysian Chinese perspective. Final Year Project, UTAR.
Abstract
Culture plays a huge role in Malaysia, as it is a country comprising 3 main races, Malay, Chinese, and Indian and all have a very diverse culture and family backgrounds. Having seen how different each race acts, dresses, eats etc. though all of them are in the same country, the thought that something in the cultural aspect of Chinese---the race which is a huge part of the entrepreneurial community in Malaysia, must differ from the other races, is the root to the intention to conduct this study. This study uses the well-known Hofstede’s Cultural Dimensions to categorize and measure the cultural preferences of Chinese. Using a quantitative approach and snowball sampling technique, a total of 249 questionnaires were collected with the help of Gen-Z Malaysian Chinese within the age range of 18-26. The descriptive analysis using the SPSS was done for the Pilot Test and the inferential analysis was done using PLS-SEM which showcases the measurement model and structural model. The results show that there is a high entrepreneurial intention among the Chinese. However, there are two dimensions that surprisingly have no association with their entrepreneurial intention. Having this result challenges the common belief that entrepreneurs are inherently risk-takers and that whether they are individualist or collectivist affects their entrepreneurial intention. Besides, this study also contributes to understanding the mindset of Gen-Z Chinese more. This helps the Malaysian government to refer to this research as a roadmap for bringing out more entrepreneurs in all races in Malaysia.
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