Chew, Kang Yi and Wong, Eleen and Lew, Yu Suen and Ng, Yong Yi (2024) Factors affecting the adoption of Islamic banking products and services in west Malaysia. Final Year Project, UTAR.
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Abstract
To begin with, Malaysia has seen a rise in the popularity of Islamic banking over the years. Hence, this study attempts to look into the effects of awareness, religiosity, bank reputation, social influence, and perceived risk on the adoption of Islamic banking products and services in West Malaysia. Not to mention, the proposed model is constructed based on several theories, including the theory of reasoned action, the theory of acceptance model, the hierarchy of effect, and the signalling theory. Besides, the problem statement, namely the low awareness, and knowledge among the general public on Islamic banking, has been discussed from both domestic and international standpoints and is supported with pertinent statistics. Moreover, a primary data collection method is adopted in the study via the distribution of Google Form to the targeted respondents who are aged 18 years old and above. A total of 429 responses were collected and the SPSS software was employed to perform the data analysis. The findings of the analysis indicate that all of the hypothesis developments are well accepted while every independent variable has a significant impact on the adoption of Islamic banking products and services. Furthermore, the research would contribute to a deeper comprehension of the usage of Islamic banking as well as enable the government, financial institutions, and other relevant authorities to support the industry’s continued growth and expansion in Malaysia. Lastly, it would also serve as a valuable resource for further research in any applicable field. Keywords: Adoption of Islamic banking products and services, Awareness, Religiosity, Bank Reputation, Social Influence, Perceived Risk
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Faculty of Business and Finance > Bachelor of Finance (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 03 Feb 2025 15:19 |
| Last Modified: | 03 Feb 2025 15:19 |
| URI: | http://eprints.utar.edu.my/id/eprint/6892 |
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