The influence of housing attributes on homebuyers' satisfaction: a study on landed residential property

Liow, Chee Haw (2024) The influence of housing attributes on homebuyers' satisfaction: a study on landed residential property. Master dissertation/thesis, UTAR.

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Abstract

In the ever-evolving landscape of real estate, the pursuit of understanding homebuyer satisfaction has gained prominence, particularly within the context of landed residential properties. This research delves into the complex interplay between distinct housing attributes and the levels of satisfaction experienced by homebuyers in this unique segment of the housing market. Landed residential properties, characterized by their ownership of both dwelling and land, present a distinctive avenue for exploration. The study employs a multifaceted approach, combining qualitative analyses of individual homebuyer experiences with quantitative assessments of the diverse attributes that define these residential spaces. Architectural housing design, neighbourhood amenities and characteristics, public infrastructure, environmental attributes, utilities services and various other factors are scrutinized to unravel their individual and collective impacts on overall satisfaction. By leveraging the sampling, feedback from a diverse group of homebuyers, and utilizing the Analytic Hierarchy Process (AHP) data analysis techniques, this research seeks to provide nuanced insights into the factors that significantly influence the satisfaction of homeowners in landed residential properties. In this study, a total of 50 survey forms were distributed via face�to-face interactions between January 2024 and February 2024. However, only data from 31 completed surveys were included in the analysis. Both descriptive analysis and the Analytic Hierarchy Process (AHP) were employed to assess the significance of various housing attributes and to compare the findings with those reported in the existing literature. As the housing market continues to witness shifts in preferences and demands, the outcomes of this study aspire to offer practical implications for real estate developers, urban planners, and policymakers. Understanding the dynamics of satisfaction within the context of landed residential properties is not only crucial for meeting the current needs of homeowners but also for shaping the future development and sustainability of residential communities. This research serves as a comprehensive exploration, contributing valuable knowledge to the existing literature and fostering a deeper understanding of the intricate relationship between housing attributes and homebuyer satisfaction in the context of landed residential properties.

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