Identify the factors that affect Gen Z customers' purchase intention on second-hand electronic gadgets in Malaysia

Teoh, Wei Yun and Phang, Yee Ping (2025) Identify the factors that affect Gen Z customers' purchase intention on second-hand electronic gadgets in Malaysia. Final Year Project, UTAR.

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Abstract

This research investigates the elements that affecting Gen Z audiences to buy second-hand gadgets by employing Theory of Planned Behavior. Although there are second-hand products or used goods available on the market, particularly used vehicles and clothes, but there are exist the gap on Gen Z’s intention to buy pre-owned electronic gadgets. This study aims to discover how Gen Z’s buying intentions relate to several variables which are attitude, subjective norms, perceived behavioral control, price perception and performance perception. 317 Gen Z respondents in Malaysia participated in a quantitative survey, and SPSS was be used to analyze the results. The outcome revealed that attitude, subjective norms, perceived behavioral control and performance perception significantly predict Gen Z’s purchase intention. However, price perception showed a not significant effect on the intention of Generation Z to acquire pre-owned electronic gadgets. The research’s implication also has been discussed for marketers and second-hand gadgets campaigns, they need to put more emphasis on promoting environmental sustainability, fully utilizing social influence, more emphasis on perceived value than lower price. Then, to further understand in this topic area, future studies should take into account factors other than price, such as perceived value and brand trust. Keywords: Purchase Intention, Second-Hand Electronic Gadgets, Gen Z, Theory of Planned Behavior (TPB), Consumer Behavior Subject Area: HF5482-5482 Secondhand trade

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