Chong, Swit Yie (2025) User experience and continuous enrolment intention in the massive open online courses (MOOC): A case study on working adults in Malaysia. Master dissertation/thesis, UTAR.
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Abstract
This study examines the relationship between intrinsic motivation and user experience (UX) in Massive Open Online Courses (MOOCs) among working adults, using Self-Regulated Learning (SRL) and Self-Determination Theory (SDT) as foundational frameworks. The study specifically adapts SDT's components—autonomy, relatedness, and competence—to assess intrinsic motivation factors like independence, communication skills, and job specificity. A quantitative, cross-sectional approach was employed, involving 200 working adults in Malaysia, sampled through online distribution. The questionnaire, validated by experts through Content Validity Index (CVI) analysis, and reliability-tested through pilot testing (Cronbach’s alpha), exhibited robust construct validity. Data were analyzed using PLS-SEM and SPSS to explore correlations and structural relationships, accounting for potential biases and demographic differences. Findings reveal a significant relationship between intrinsic motivation and UX in MOOCs, suggesting that positive UX promotes continued interest (CI) in online learning among working adults. However, SRL showed only a partial moderation effect, impacting the factor of independence. The study's limitations include potential common method bias and limited ethnic diversity among respondents. This research contributes a validated instrument that future studies may adopt and highlights practical implications for MOOC providers and policymakers to tailor on-demand learning experiences suited to working professionals’ needs. Keywords: MOOC, Self-Regulated Learning (SRL), Self-Determination Theory (SDT), Continuous Intention, User Experience, Working Adults Subject Area: LC5201-6660.4 Education extension. Adult education. Continuing education
| Item Type: | Final Year Project / Dissertation / Thesis (Master dissertation/thesis) |
|---|---|
| Subjects: | H Social Sciences > HA Statistics L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education |
| Divisions: | Institute of Postgraduate Studies & Research > Faculty of Business and Finance (FBF) - Kampar Campus > Master of Philosophy |
| Depositing User: | ML Main Library |
| Date Deposited: | 03 Mar 2026 15:56 |
| Last Modified: | 03 Mar 2026 15:56 |
| URI: | http://eprints.utar.edu.my/id/eprint/7312 |
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