Media coverage of Jeju Airlines 2216 crisis: a comparative framing analysis of the crisis in Malaysian and Korean mainstream media

Wong, Xin Yi (2025) Media coverage of Jeju Airlines 2216 crisis: a comparative framing analysis of the crisis in Malaysian and Korean mainstream media. Final Year Project, UTAR.

PDF Download (1248Kb)

Abstract

The Jeju Airlines 2216 crisis received varied media coverage across the world, reflecting the influence of cultural and political contexts on crisis communication. This study investigates and compares the coverage of the crisis in Malaysian and Korean mainstream media - The Star and KBS News. The Jeju Airlines 2216 crisis in December 2024 is considered the greatest aviation crisis in South Korean history due to its magnitude, attracting massive local and international media coverage. It presented Korean authorities with a new challenge, resulting in various criticisms handled by Jeju Airlines and the Korean government. The media's role during a crisis is not only to provide information, but also to serve as the people's advocate by facilitating public engagement and discussions. However, the media's ability to play this role depends on ownership and the degree of freedom it enjoys in a country. Through quantitative content analysis, this study compares the framing of the crisis by the selected mainstream media outlets, their sources of information, and the news tone. The study found that the Korean mainstream media, KBS News, primarily focused on economic consequences and countability responsibility, while the Malaysian mainstream media, The Star, focused on the responsibility frame.

Actions (login required)