Lim, Jun Min (2025) Understanding the acceptance of anime recognition and cultural among generation Z. Final Year Project, UTAR.
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Abstract
Japanese animation, known as anime, has transformed from a niche subculture into a global phenomenon with its growing popularity, particularly among today's generations. The medium's rise began with its increasing presence on social media in the 2000s and has since become more widespread. Anime has become a significant cultural and entertainment medium for many young people and adults. This research adopts a quantitative approach, with data collected from 50 respondents between the ages of 18 to 34. The study revealed that there’s a wide acceptance of anime among Generation Z participants. Participants revealed that they’re mostly comfortable with anime being used and integrated into today's society. This study examines the cultural acceptance and recognition of anime among Generation Z, aiming to provide insights into how openly anime is embraced as a cultural medium.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Faculty of Creative Industries > Bachelor of Media and Creative Studies (Honours) |
| Depositing User: | Sg Long Library |
| Date Deposited: | 26 Aug 2025 10:50 |
| Last Modified: | 28 Aug 2025 14:34 |
| URI: | http://eprints.utar.edu.my/id/eprint/7384 |
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