Factors that influence consumers' purchase intention based on brand trust for battery electric vehicle (bev) in Malaysia

Chaw, Khun Thin (2025) Factors that influence consumers' purchase intention based on brand trust for battery electric vehicle (bev) in Malaysia. Final Year Project, UTAR.

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Abstract

The primary purpose of this study is to investigate the factors that influence consumers’ purchase intention based on brand trust for Battery Electric Vehicles (BEVs) in Malaysia. This study also aims to provide a better understanding of consumer behaviour that leads to the intention to purchase BEVs. A questionnaire was used to collect data from respondents, and statistical techniques such as descriptive analysis, ANOVA, factor analysis, and regression analysis were applied. The results of the regression analysis revealed that subjective norms, environmental concern, and brand reputation have a positive and significant relationship with consumers’ purchase intention based on brand trust for BEVs in Malaysia. However, compatibility was found not to have a strong influence on purchase intention. These findings can help marketers and BEV manufacturers develop more effective marketing strategies to strengthen brand trust and attract more consumers. Future studies are recommended to focus on a larger and more diverse sample, including rural consumers, to gain a more comprehensive understanding of BEV purchase intention in Malaysia.

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