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The influencing power of brand experience towards the purchase intention of fashion wear among generation Y

Choi, Wai Yan and Ang, Thong Kiat and Eng, Xiou Tin and Chai, Kein Yng and Shee, Mei Sum (2013) The influencing power of brand experience towards the purchase intention of fashion wear among generation Y. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: ML Main Library
    Date Deposited: 12 May 2014 05:51
    Last Modified: 12 May 2014 05:51
    URI: http://eprints.utar.edu.my/id/eprint/1105

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