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The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia)

Beh, Jo Ee and Chong, Swit Yie and Yu, Jeffery Kern Liang and Wong, Jin Yang (2015) The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia). Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HG Finance
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: ML Main Library
    Date Deposited: 23 Jun 2015 11:42
    Last Modified: 23 Jun 2015 11:42
    URI: http://eprints.utar.edu.my/id/eprint/1526

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