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A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust

Cham, Tat Huei (2016) A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust. PhD thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (PhD thesis)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Doctor of Philosophy
    Depositing User: Sg Long Library
    Date Deposited: 11 Oct 2016 09:13
    Last Modified: 16 Apr 2019 19:30
    URI: http://eprints.utar.edu.my/id/eprint/2187

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