Wang, Chuan Yu (2019) A Study on the Promotion Effectiveness of Recommender System. Master dissertation/thesis, UTAR.
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Abstract
This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendation Agent (RA) trust.
| Item Type: | Final Year Project / Dissertation / Thesis (Master dissertation/thesis) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration |
| Depositing User: | Sg Long Library |
| Date Deposited: | 25 Nov 2019 22:08 |
| Last Modified: | 25 Nov 2019 22:19 |
| URI: | http://eprints.utar.edu.my/id/eprint/3591 |
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