Tan, Evelyn Ching Yee and Kok, Zi Qing and Lim, Chia Wan and Tiew, Kim Hooi (2020) Public intention to participate in donation crowdfunding. Final Year Project, UTAR.
Abstract
This research seeks to understand factors affecting the public intention to participate in donation crowdfunding by adopting variables such as attitude, subjective norm, perceived behavioral control, empathy and trust. Online survey questionnaires have been distributed to Internet users from Malaysia, of which 400 valid responses are collected and used as the data for our study. Multiple regression analysis is used to analyze the data collected from the respondents using Statistical Package for Social Science (SPSS) version 26. Our result indicates that attitude, subjective norm, empathy and trust is significant in explaining the intention to participate in donation crowdfunding. The significant variables are all positively correlated, which are consistent with the hypothesis of the study. Perceived behavioral control is the sole variable that is found to be insignificant in explaining the intention to participate in donation crowdfunding. This study will help individuals in improving the success of donation crowdfunding, and provide further insights on the donation crowdfunding phenomenon to future researchers.
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