Investigating Communication Management Practices In Youth Organisation In Malaysia

Tan, Yen Lu (2020) Investigating Communication Management Practices In Youth Organisation In Malaysia. Master dissertation/thesis, UTAR.

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Abstract

Malaysia youth organisations are facing problem on their communication and documentation procedure due to the biennial election that changed their leadership and caused the information and knowledge gained have not pass to the following team. This study aim investigate all types of communication management practices that have been used in youth organisation’s project team. Its main contribution is to develop the best practice of communication management that suitable for all youth organisation in Malaysia. Numerous reports and scientific paper listed the four category of communication management practices: strategical, informational, emotional, and practical. In order to assess the effectiveness and impact of all communication management practices, a qualitative interview was done with 20 committee members from 4 different type of projects. Each selected case study projects have involved more than 200 participants and 20 committee members who are all youth organisation members. Clear lines and responsibilities up front, communication time schedule, and asking team members for advice, opinions, and feedback were selected as the top 3 effective communication management practices. The most impact communication practice for each category was identified based on the opinion given by every respondent. The outcome of interview were analysed and come up with a model of communication practice which suitable for all youth organisation project. This communication model would balance the differences of every committee member in youth organisation’s project team, such as working schedule, generation, and communication style.

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