Teoh, Kok Wey and Tan, Yu Tong and Lee, Rong Sheng and Low, Natasha Khamay and Yap, Guan San (2022) Factors affecting customer loyalty of online delivery services. Final Year Project, UTAR.
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Abstract
The objective of this research is to explore factors affecting customer loyalty of online delivery services. In addition, this is an exploratory study to examine whether the independent variables price quality, service quality, food quality, privacy and security and information quality, which are the independent variables, has association with the customer loyalty, which is the dependent variable. In this study, 500 copies of survey questionnaires were handed out to UTAR students in Kampar and IBM SPSS Statistics was used to analyse and interpret the collected data. The data was analysed using descriptive analysis, reliability test, normality test, Pearson Correlation Coefficient Analysis and Multiple Linear Regression. The results showed that customer loyalty was affected by independent variables. Nonetheless, there were some limitations and recommendations in this study that will be further discussed in later chapters.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory L Education > LB Theory and practice of education > LB2300 Higher Education T Technology > T Technology (General) |
| Divisions: | Faculty of Business and Finance > Bachelor of Business Administration (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 27 Dec 2022 16:57 |
| Last Modified: | 27 Dec 2022 16:57 |
| URI: | http://eprints.utar.edu.my/id/eprint/4821 |
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