Chen, Li Yin and Saw, Janice Woan Rong and Ding, Karen Zhi Wei and Lean, Ruo Yi (2023) Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia. Final Year Project, UTAR.
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Abstract
Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors that influence behaviour of consumers to purchase online within Malaysia despite increasing fraud cases in these past few years. The main objective of this study is to determine the factors that affect consumers' online purchasing behaviour in Malaysia. In this research, the factors of trust, social influence, perceived usefulness, and attitude will be discussed. A total of 170 male and 214 female respondents participated in this study, with a total of 44.3% and 55.7%, respectively from Selangor, Kuala Lumpur, and Johor. SPSS software will be utilized to analyze the result of this research by descriptive analysis, scale measurement, as well as inferential analysis. The results showed a positive relationship between all the independent variables of the research (trust, social influence, perceived usefulness, and attitude) with the dependent variable (online purchasing behaviour).
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory T Technology > T Technology (General) T Technology > TX Home economics |
| Divisions: | Faculty of Business and Finance > Bachelor of Business Administration (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 12 Aug 2023 17:50 |
| Last Modified: | 12 Aug 2023 17:50 |
| URI: | http://eprints.utar.edu.my/id/eprint/5549 |
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