Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia

Tee, Jia En and Looi, Jia Ee and Kyu, Zhi Xuan (2024) Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia. Final Year Project, UTAR.

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Abstract

This study investigated the impact of perceived factors on social media usage for academic purposes among private university students in Malaysia. Social media has grown rapidly over these 20 years. Under the lockdown situation of COVID-19 pandemic, social media usage growth rapidly in Malaysia. As social media becomes an essential part of student’s lives, understanding the perceived factors that impact students’ social media usage is crucial for optimizing educational outcomes. A total of 394 respondents’ data is collected across the private university in the state of Selangor, Negeri Sembilan and Perak to explore how the perceived factors such as perceived ease of use (PEOU), perceived usefulness (PU), collaborative learning (COL) and perceived enhanced communication (PEC) influence their social media usage in their academic. The study reveals that the variable, perceived ease of use (PEOU) has no significance impact on social media usage for academic purposes among private universities students in Malaysia, and another 3 variables, perceived usefulness (PU), collaborative learning (COL), and perceived enhanced communication (PEC) have significance impact on social media usage for academic purpose among private universities students in Malaysia.

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