A study of news media frame on halal crisis in Malaysia

Ho, Jayee and Lee, Xin Yee and Loke, Xin Yi and Tang, Yee Ting and Teh, Poh Wen (2023) A study of news media frame on halal crisis in Malaysia. Final Year Project, UTAR.

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Abstract

Malaysia is an Islamic nation, and its citizens’ religious practices are governed by Islamic principles. “Halal” products and services are compulsory for Muslim consumers in Malaysia. In the past, it showed that the “Halal” controversy was easily turning into a crisis, and the news coverage of this controversy shaped the public’s perception of a brand and an organisation. Thus, this study aims to discover how the “Halal” crisis is being framed in newspapers. The Framing Theory was applied in this study. The current study employed quantitative content analysis to examine the news coverage of Malaysia's “Halal” crisis, which was reported in Malay, English, and Chinese newspapers. The study was based on a sample of newspaper articles from “Utusan Malaysia”, “Berita Harian”, “Sinar Harian”, “The Star” and “Sin Chew Daily”. Multi-cluster sampling was used in this research. The findings showed that newspaper frame proportions vary widely. All five newspapers used attribution of responsibility frame in all 86 news coverages. Human interest was the newspaper's second frame, used in 84% (n=72) of news coverage. The third frame most utilised by all newspapers was economic implications (n=44, 51%), and the fourth was morality (n=23, 27%). One news article (1.2%) used the conflict frame

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