Malaysian university students’ exposure to k-culture through the media

Wong, Mun Qi (2023) Malaysian university students’ exposure to k-culture through the media. Final Year Project, UTAR.

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Abstract

Throughout these years, K-culture has been a huge influence among people from all over the world. Since the success of the famous Korean pop boy band - BTS, the fame of Korea has increased rapidly. K-culture refers to the increased global awareness of popular Korean culture, including Korean entertainment such as music, drama, tv show, films, food, beauty products, and fashion. Therefore, this study aims to examine the role of media in popularizing K-culture among and to analyze the influence of K-culture on students’ lives. Through this research able to find out how the media spread K-culture among students and what are the factors that attract University Students to the K-Culture. This research was conducted with quantitative research by using likert scale method and the questionnaire was distributed to Malaysian university students. The data will be collected from the respondents for data analysis. The sample size of this research with a total of 50 students from the age of 20 to 25. The survey will be carried out via google form to collect the data from the respondents. Hence, the exposure of K-culture through media in Malaysian universities students’ will be further analyzed.

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