Drivers of tablets used by Universiti Tunku Abdul Rahman (UTAR) academicians: The technology acceptance model perspective

Lee, Choy Ying (2023) Drivers of tablets used by Universiti Tunku Abdul Rahman (UTAR) academicians: The technology acceptance model perspective. Final Year Project, UTAR.

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Abstract

Technological advancement has greatly impacted society, developing technologies to fulfil its needs. Tablets have captured the interest of educators, notably during the Covid-19 pandemic, because of their potential for offering portability and capability comparable with laptops and desktop computers. Tablets have also found success in various industries, including business, personal, and commercial. This research was designed to aid UTAR management in determining the importance of tablet adoption and effective strategies to promote its usage among academicians. It aims to identify significant factors affecting UTAR academicians' tablet use and associations within the Technology Acceptance Model (TAM). The critical factors expounded in this study were perceived ease of use (PEOU), perceived usefulness (PU), behavioural intention to use tablets (BI), attitude towards tablets (ATT), and frequency of actual usage (AU), forming a conceptual framework with six hypotheses. The research followed a quantitative design using a questionnaire survey, with questions derived from past literature for each iii construct. Convenience sampling was employed, distributing the survey via email to academicians without strata or group allocation. The survey targeted academicians experienced in tablet usage, resulting in a dataset of 79 respondents, of which 65 had tablet experience. Data analysis employed partial least square structural equation modelling (PLS-SEM) to explore the research objective. Findings support most hypotheses, highlighting the positive impact of perceived usefulness (PU) on attitudes towards tablets (ATT) and intentions to use tablets (BI), as well as the positive effect of intentions to use tablets (BI) on actual usage (AU). However, perceived ease of use (PEOU) did not positively affect attitudes towards tablets (ATT). The adapted model suits better that PEOU affects ATT indirectly. Its influence is cleverly managed by the intermediate role of PU, which serves as the critical conduit connecting PEOU to ATT. Besides, PU holds significant than PEOU.

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