The influence of media on public perception of Covid-19: case study on youth in Klang Valley

Lee, Zhi Ying (2024) The influence of media on public perception of Covid-19: case study on youth in Klang Valley. Final Year Project, UTAR.

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Abstract

This research aims to explore the influence of media channels on public perception towards Covid�19 among youth aged between 15 to 40 years old living in the Klang Valley area. In this era of globalization, various media channels have become a part of our daily lives and has substantive impacts on our perception. Throughout the Covid-19 pandemic, media platforms have become an essential platform to disseminate information and opinions related to the disease as it offers immediacy. However, the information on the various media channels may be a source of misinformation in many communities as some information are false and inaccurate. This study will employ quantitative survey via Google Form to understand the perception of Covid-19 with the influence of media channels among youth and qualitative observation on media channels regarding information of Covid-19. Therefore, the objective of this research is to examine how various media channels contribute to the public perception of Covid-19 positively and negatively. Keywords: Media, public perception, Covid-19, social media, misinformation, media channels, youths

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