The factors influencing the purchase intention of electric vehicles among Malaysia young adults

Lew, Hui Ching (2024) The factors influencing the purchase intention of electric vehicles among Malaysia young adults. Final Year Project, UTAR.

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Abstract

The automotive industry is undergoing a significant transformation with the rise of electric vehicles as a sustainable alternative to conventional fossil-fuel-powered cars. The purpose of this study is to find out the factors that will influence the purchase intention of electric vehicles among Malaysian young adults. Moreover, this study is specifically focused on the specific age group from 18 to 40. The factors studied that can influence purchase intention of electric vehicles among Malaysian young adults are performance expectancy, price value, environmental concern, perceived risk, and social influence. The study is using a quantitative approach. There are 203 sets of questionnaires that have received by using an online questionnaire in Google Form from the respondents; however, only 180 sets of questionnaires can be usable and analyzed by using the Statistical Package for Social Science (SPSS). The result shows that a positive relationship is observed between performance expectancy and social influence on intention to purchase electric vehicles. On the other hand, the implications of the study for the automotive industry, marketers, policymakers, government, and manufacturers are explained. Lastly, the limitations and recommendations will be explained and suggested for future researchers to make improvements. This research can contribute to the academic understanding of the factors of young adults’ purchase intention towards electric vehicles in Malaysia and behavior in the changing automotive industry. Keywords: electric vehicles, performance expectancy, price value, perceived risk, social influence, purchase intention, PE, PV, PR, SI, PI

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