The role of artificial intelligence on the overall success of SMES in the E-commerce sector

Low, Wai Ying (2024) The role of artificial intelligence on the overall success of SMES in the E-commerce sector. Final Year Project, UTAR.

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Abstract

The main objective in undertaking this research project is to educate SMEs in the business sector about the role of artificial intelligence in the overall success of their business. Therefore, we studied various factors such as AI Recommendation system, AI customer service solution, AI inventory management, and AI driven-data analytics will have an impact on the success of SMEs in e-commerce sector. Using a quantitative approach, 200 questionnaires were distributed to Malaysians from SMEs in the business sector through Random Sampling technology. The data collected from the questionnaires can be analyzed by using Statistical Package for Social Sciences (SPSS). The results of SPSS show that there is a significant relationship between all independent variables and the dependent variable. However, Ai Recommendation System has no significant relationship with the adoption of Success of SMEs in E-commerce sector. The study also mentions limitations in the progress of the research project and provides recommendations for future researchers.

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