Factors influencing the adoption of Touch' n go(TNG) ewallet among consumers in Malaysia

Lim, Si Ting (2024) Factors influencing the adoption of Touch' n go(TNG) ewallet among consumers in Malaysia. Final Year Project, UTAR.

Preview

PDF Download (2854Kb) | Preview

Abstract

The research study are developed to investigate the factors influencing the adoption of Touch’n Go (TNG) among consumer in Malaysia. The main concern of this study will be around the identifies factors includes perceived security, perceived usefulness, consumer’s attitude, and social influence. There are four hypothesisconstructed in order to study and generate comprehensive result. The target respondents in the study are the consumers in Malaysia. In addition, 189 sets of valid questionnaires were collected and being analysed by using Statistical Package for Social Science (SPSS) version 29. The researcher adopted Multiple Linear Regression. Moreover, prior of the inferential analysis, the results of internal reliability test (Cronbach’s Alpha) indicated that the measurement scales were consistent and reliable in measuring the proposed constructs. According to results generate from Multiple Linear Regression, all the variables (perceived security, perceived usefulness, consumer’s attitude, and social influence) indicating a significant relationship. Lastly, few limitations that hinder the research to be conducted effectively were identified and recommendations are presented to propose beneficial suggestions for further studies to be conducted.

Actions (login required)