Examining influential factor of financial fraud on social media from the perspective of university students

Wee, Bryan Xin Jie (2024) Examining influential factor of financial fraud on social media from the perspective of university students. Final Year Project, UTAR.

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Abstract

Financial fraud on social media has emerged as a significant concern, particularly among university students who are active users of these platforms. This study aims to investigate the influential factors affecting students' awareness of and susceptibility to financial fraud on social media. The research focuses on three key independent variables: opportunity, capability, and financial literacy. Opportunity refers to the circumstances or situations that create vulnerabilities to financial fraud, such as exposure to deceptive advertisements or offers on social media. Capability encompasses students' skills, knowledge, and resources necessary to identify and mitigate risks associated with financial fraud. Financial literacy denotes students' understanding of financial concepts and their ability to make informed financial decisions. A quantitative approach will be employed using survey data collected from university students. The survey instrument will assess students' experiences with and perceptions of financial fraud on social media, along with their levels of financial literacy. Statistical analyses, including regression modeling, will be conducted to examine the relationships between the independent variables (opportunity, capability, financial literacy) and the dependent variable (awareness of financial fraud). The findings of this research will contribute to a better understanding of the factors influencing university students' vulnerability to financial fraud on social media. The implications of the study will inform the development of targeted educational initiatives and policy interventions aimed at enhancing students' awareness and resilience against financial fraud in the digital age. Ultimately, this study seeks to promote financial well-being and consumer protection among university students in the context of social media usage.

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