Drivers of employee retention: a case study in the health and beauty industry

Tan, Chi Ying (2024) Drivers of employee retention: a case study in the health and beauty industry. Final Year Project, UTAR.

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Abstract

The goal of this study is to explore the critical drivers of employee retention in Company A which operates in the Malaysia’s health and beauty sector. An interview has conducted with several employees in Company A regardless of their gender, department servicing, and length of service in the company. To gain a thorough view, a total of 40 qualitative survey were distributed to employees subsequently. The data and responses collected through the interviews and questionnaire was then being analysed to identify the keywords. Subsequently, the keywords are being classified into four main themes, reflecting the major drivers of employee retention in Company A. In the chapters conclusion, the researcher acknowledged and addressed the limitations that were encountered during the study. To provide guidance for future research, several recommendations were suggested. These recommendations are not only insightful but also highlight potential areas of interest that could be explored further.

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