Factors influencing the customer intention in adopting autonomous vehicles (AVS)

Chye, Chi Ern (2024) Factors influencing the customer intention in adopting autonomous vehicles (AVS). Final Year Project, UTAR.

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Abstract

The research is developed to investigate the factors influencing the customer intention in adopting the autonomous vehicles. The main concern of this research will be around the determine factors includes perceived usefulness, ease of use, safety perceptions, trialability, and price influencing attitudes and behavioral intention to use the autonomous vehicles. There are six hypotheses constructed in order to study and generate comprehensive result. The target respondents in the study are Malaysians who are aged at least 18 years old and possess driving license and drive. In addition, 274-sets of valid questionnaires were collected and being analysed by using Statistical Package for Social Science (SPSS) version 29. The researcher adopted Pearson Correlation Analysis and Multiple Linear Regression. Besides, the results of internal reliability test (Cronbach’s Alpha) indicated that the measurement scales were consistent and reliable in measuring the proposed constructs. According to results, there are five hypotheses are supported and only one hypothesis is not supported. The justification will be explained in the following chapters. Lastly, few limitations that hinder the research to be conducted effectively were identified and recommendations are presented to propose beneficial suggestions for further studies to be conducted.

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