Wee, Woon Kai and Chua, Xiao Qing and Tee, Yu Xun and Wong, Jing En (2024) The impact of financial literacy and psychological factors on investment intention among a private university in Kampar, Malaysia. Final Year Project, UTAR.
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Abstract
This research aims to identify the investment intention among a private university in Kampar, Malaysia by referring Theory of Planned Behaviour, Information Cascade Theory and Prospect Theory. The independent variables included are financial knowledge, financial attitude, overconfidence, herding behaviour and loss aversion. The data collection method in this study is primary data and 384 sets survey questionnaires were collected. Statistical Package for Social Sciences 29.0 (SPSS 29.0) software was used to generate statistical analysis. The results showed that financial knowledge, financial attitude, herding behaviour and loss aversion have significant relationship with the investment intention among a private university in Kampar, Malaysia; while overconfidence has insignificant relationship with the investment intention among a private university in Kampar, Malaysia. This research will provide an insight for investors, Malaysia enlisted companies’ management to better understand the factors that will affect investment intention.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Business and Finance > Bachelor of Finance (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 03 Feb 2025 15:27 |
| Last Modified: | 03 Feb 2025 15:27 |
| URI: | http://eprints.utar.edu.my/id/eprint/6927 |
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