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Exploring the factors affecting purchase intention of smartphone : a study of young adults in Universiti Tunku Abdul Rahman, Perak Campus, Malaysia

Lim, Chee Thai and Chew, Jing Qun and Lee, Jia Howe and Loke, Wei Wen and Wong, Teik Kheng (2012) Exploring the factors affecting purchase intention of smartphone : a study of young adults in Universiti Tunku Abdul Rahman, Perak Campus, Malaysia. Final Year Project, UTAR.

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    Abstract

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: ML Main Library
    Date Deposited: 11 Mar 2013 15:08
    Last Modified: 18 Mar 2013 14:51
    URI: http://eprints.utar.edu.my/id/eprint/697

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