Developing an e-commerce website for enhancing customer sales

Leong, Yao Shan (2025) Developing an e-commerce website for enhancing customer sales. Final Year Project, UTAR.

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Abstract

The rapid growth of e-commerce, particularly within the fashion industry, has significantly transformed how businesses interact with customers. This project addresses common challenges e-commerce platforms face, such as inadequate product details, suboptimal mobile user experience, limited customer support accessibility, and the lack of engaging features that cultivate customer confidence. These issues have hindered e-commerce websites from maximising customer sales and enhancing user satisfaction. To overcome these challenges, the project aims to create a responsive, user-friendly web shop that integrates comprehensive product information, improves mobile functionality, and facilitates customer support with AI product recommendations between the AI agent and buyers. Additionally, the platform will integrate gamification elements, like interactive quizzes and reward systems, to boost consumer engagement and retention. The project will ensure structured development using the Waterfall model within the Software Development Life Cycle (SDLC). The target users include online shoppers, customer service agents, marketing teams, and business managers. The project aims to provide personalised product suggestions, enhance customer interaction, and ensure smooth device navigation. With the integration of a dashboard displaying relevant statistics, the project will also aid management by providing valuable insights into user behaviour and sales trends, ultimately helping to optimise business strategies with AI sentiment analysis based on user reviews in the admin dashboard. This project is significant as it aims to enhance the e-commerce experience, increase customer satisfaction, and drive higher sales, contributing to the growth and success of the digital marketplace.

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