Items where Author is "Khoo, Chong Heng"
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Final Year Project / Dissertation / ThesisYee, Mei Kuan and Khoo, Chong Heng and Kuit, Sui Yeong and Lee, Choon Siang and Tan, Yi Shi (2011) Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Final Year Project, UTAR. |
