UTAR Institutional Repository

Items where Author is "Tan, Sherene Yu Lin"

Up a level
Export as [feed] RSS 2.0 [feed] RSS 1.0 [feed] Atom
Group by: Item Type | No Grouping
Number of items: 1.

Tan, Sherene Yu Lin (2023) The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective. Final Year Project, UTAR.

This list was generated on Sun Dec 22 18:30:12 2024 MYT.
EPrints Logo
UTAR Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.