UTAR Institutional Repository

Items where Author is "Tan, Sherene Yu Lin"

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Final Year Project / Dissertation / Thesis

Tan, Sherene Yu Lin (2023) The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective. Final Year Project, UTAR.

This list was generated on Sun Dec 22 18:30:12 2024 MYT.