UTAR Institutional Repository

Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2012

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Number of items: 2.

Lim, Chee Thai and Chew, Jing Qun and Lee, Jia Howe and Loke, Wei Wen and Wong, Teik Kheng (2012) Exploring the factors affecting purchase intention of smartphone : a study of young adults in Universiti Tunku Abdul Rahman, Perak Campus, Malaysia. Final Year Project, UTAR.

Pan, Vic Qi and Cheah, Amy Shun Gui and Chew, Pai Qin (2012) The determinant factors influencing young consumers’ acceptance of mobile marketing. Final Year Project, UTAR.

This list was generated on Fri Apr 19 21:57:47 2024 MYT.
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