Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2015

Ang, Su Shin and Liew, Wan Qi and Wai, Kang Chuen and Yeoh, Wan Teng (2015) The influencing factors on generation Y online impulsive buying behaviour. Final Year Project, UTAR.

Beh, Jo Ee and Chong, Swit Yie and Yu, Jeffery Kern Liang and Wong, Jin Yang (2015) The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia). Final Year Project, UTAR.

Cheong, Shy Hong and Lim, Kah Sin and Sei, Wai Lun and Tan, Guan Zhou (2015) Determinants of behavioral intention towards facebook - commerce among university students. Final Year Project, UTAR.

Chu, Man Yee and Foong, Bi Kai and Lai, Chee Liang and Pang, Ai Nee (2015) Foreign students' enrolment in Malaysian higher education institution. Final Year Project, UTAR.

Chua, Li Rou and Chow, Kim Teng and Loo, Mun Yee and Wong, Paik Kei (2015) Health promotion through social media: a case study of Twitter and obesity. Final Year Project, UTAR.

Kee, Yong Hong and Leow, Xin Yi and Tang, Xin Yi and Wong, Siong Mung (2015) Research study on adoption of social media marketing in the enterprise (Malaysia context). Final Year Project, UTAR.

Lau, Kah Yan and Lee, Sook Yan and Looi, Lee Kheng and Tan, Yee Ler (2015) Factors influencing the adoption of mobile application among tourism organizations in Malaysia. Final Year Project, UTAR.

Lim, Chui Chin and Lim, Heok Leng and Ng, Shu Yuan and Phan, Yi Xiong (2015) Determinants of travel intention among foreign student in Malaysia - perspective from push-pull motivations. Final Year Project, UTAR.