Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2018

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Chan, Kok Han and Chiew, Shi Min and Chong, Jin Yuan and Foong, Pui Yan and Lee, Xua Zhen (2018) Acceptance of Cryptocurrency among Ipoh residents. Final Year Project, UTAR.

Chin, Angeline Chee Sun and Chan, Yung Leong and Chong, Kai Quan and Wong, Zi Xin (2018) Factors influencing young adults switching from brick-and-mortar to online shopping in apparel industry in Malaysia. Final Year Project, UTAR.

Chun, Cui Shan and Lim, Wai Meng and Tan, Ree Wen and Teh, Ee Wen (2018) Impact of social media influencer on Instagram user purchase intention: the fashion industry. Final Year Project, UTAR.

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H’ng, Chun Siang and Khor, Kok Tiang and Tan, Jih Yuan and Yap, Gah Yee (2018) Linking service climate with customer satisfaction in Perak hotel industry: a study from service provider perspective. Final Year Project, UTAR.

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Lee, Khishenraj and Lim, Wan Jin and Lin, Peik Chew (2018) Online impulsive buying behaviour on Lazada Malaysia among university students in Malaysia. Final Year Project, UTAR.

Lee, Shi Ying and Looi, Ni Ying and Woo, Chia Yee (2018) Factors that influence consumers’ acceptance towards Self-Checkout System (SCS) in hypermarket Malaysia. Final Year Project, UTAR.

Loke, Chee Kian and Yong, Carven Kah Ven and Lim, Yong Jun and Tiong, Siew Ting (2018) Stay or switch: the influence of perceived service recovery on customer satisfaction. Final Year Project, UTAR.