UTAR Institutional Repository

Items where Division is "Teh Hong Piow Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2026

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Number of items: 5.

Khoo, Jie Yee and Mok, Yu Xian (2026) Consumer acceptance among malaysian in buy now, pay later (BNPL) services: integrating perceived trust and perceived risk with TPB model. Final Year Project, UTAR.

Koay, Jia Yi and Lee, Su Lin (2026) Factors influencing Malaysian consumers’ purchase intention towards live-streaming commerce in the cosmetics industry. Final Year Project, UTAR.

Lee, Joe Yee and Chee, Shi Yong (2026) The impact of social media influencers on Gen Z consumer’s purchase intention toward sustainable fashion brands in Malaysia. Final Year Project, UTAR.

Mee, Soon Li and Ong, Wan Wei (2026) Exploring purchase intention of EV among Malaysian salaried workers. Final Year Project, UTAR.

Yong, Deandra Qian Yi and Wong, Hui Shi (2026) Exploring the determinants of user engagement and continuance usage intention of travel application. Final Year Project, UTAR.

This list was generated on Sat Aug 8 22:09:45 2026 MYT.
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