Organizational capabilities toward sustainable competitive advantage

Kwan, Hao Feng (2022) Organizational capabilities toward sustainable competitive advantage. Final Year Project, UTAR.

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Abstract

The sustainable competitive advantage is the main driver to promise the firm performance. The economics of Negeri Sembilan showed its weakness especially the firms in the states unable to support the economic growth. It is important to determine the factors that influencing the sustainable competitive advantage of a firm to ensure the continuous good performance of the firms. Resource-based View is the theory that supporting the framework in this study. Researcher approached to the respondents and collected 206 data for the analysis through survey. Findings showed the product development capability and the pricing capability have relationship with the sustainable competitive advantage. This study suggested the policy maker and the managers to pay more attention to develop the 2 capabilities among the firms to build their sustainable competitive advantage. The future study should have a wider range of background and longitudinal research design.

Item Type:	Final Year Project / Dissertation / Thesis (Final Year Project)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Accountancy and Management > Bachelor of International Business (Honours)
Depositing User:	Sg Long Library
Date Deposited:	16 Dec 2022 17:07
Last Modified:	16 Dec 2022 17:07
URI:	http://eprints.utar.edu.my/id/eprint/4876

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